PRODUCT DESIGNER

about



SELECTED WORK

 thebay

 scotiabank

 lbel

 ms_ar

 jazz




















Fernando Canchanya

—004

Jazz


objective.
Design is no different than jazz, but it’s visual rather than musical. A designer has to master their technique before they can begin to improvise. This project explores the merge of kinetic animation and jazz.

role. 
Designer



Life without jazz would be a @#!$%& mistake. Typography comes to life by featuring iconic imagery and motion. 






experience.
Fonts come to life through a succession of animations by featuring iconic imagery and original design. The final result showcases a simple and elegant kinetic motion which reflects a visual representation of rhythm and improvisation in jazz music. 

video |