PRODUCT DESIGNER

about



SELECTED WORK

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Fernando Canchanya

—003

Multiple sclerosis


objective.
Improve patient care through augmented reality by helping healthcare professionals have
a greater understanding of the disease, symptoms and disability progression.

role. 
Interactive
Media Designer

team. 
Novartis, Invivo Communications



Multiple sclerosis is an incurable chronic disease. The tool will help explore the activity and effects of early inflammation in MS.








concept.
A Virtual Reality experience that highlights MS effects on a physical resin model. By using a tablet device, users can tap on different sections on the model to discover and learn more about the impact of patients symptoms.

Designed at first as part of a large-scale conference installation, then adapted to a website, this tool was invisioned with the intent of encouraging user interaction and acquisition of new knowledge. 

storyboard.
The information architecture is used to describe the organization of screens within this solution. Each wireframe screen contains a reference number, low fidelity prototypes that communicates the functionality, and a set of notes that describe each functional element.

Both documentations outline the functional requirements and behaviors of the augmented reality experience.

experience.
The Augmented reality installation was used 224 times at the American Academy of Neurology conference in early 2020 with a viewing time of 2:06 minutes. Users were given the flexibility to explore and engage with the sales facilitator, prolonging their interaction and facilitating insightful discussions.