objective.
Build a strong and differentiating "digital-first" brand using strategic thinking, creative execution and smart usage of new digital functions.

role. 
Digital Designer 

team. 
L’Bel, Belcorp

Where beauty, health and technology become one. L’Bel generates a positive impact on 800 thousand consultants in 14 countries.

exploration.
Based on our findings from ethnographic research, A/B testing and usability tests, L’Bel built a platform to facilitate an effective way for users to discover and engage in their online portfolio of products.

The concept evolves from the printed touchpoint into a set of digital experiences. The essence of L’Bel delivers an personalized content for consultants and customers.

experience.
I was inspired to create an active and interactive brand. By crafting an intuitive and dynamic navigation scheme and maintaining a clear online journey, the final deliverables feature the release of a set of virtual beauty tools including skincare and makeup, videotutorial sites, a fragance selector quiz and several landing pages. Website