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Lbel
objective.
Build a strong and differentiating "digital-first" brand using strategic thinking, creative execution and smart usage of new digital functions.
Build a strong and differentiating "digital-first" brand using strategic thinking, creative execution and smart usage of new digital functions.
role.
Digital Designer
team.
L’Bel, Belcorp
Digital Designer
team.
L’Bel, Belcorp
Where beauty, health and technology become one. L’Bel generates a positive impact on 800 thousand consultants in 14 countries.
exploration.
Based on our findings from ethnographic research, A/B testing and usability tests, L’Bel built a platform to facilitate an effective way for users to discover and engage in their online portfolio of products.
The concept evolves from the printed touchpoint into a set of digital experiences. The essence of L’Bel delivers an personalized content for consultants and customers.
experience.
I was inspired to create an active and interactive brand. By crafting an intuitive and dynamic navigation scheme and maintaining a clear online journey, the final deliverables feature the release of a set of virtual beauty tools including skincare and makeup, videotutorial sites, a fragance selector quiz and several landing pages. Website